While this website is primarily designed for marketing students and practitioners, who only need to have a top-level understanding of how cluster analysis works, this area of the website is designed to delve a little deeper into the mechanics of the free Excel template and of cluster analysis itself.
For a better understanding of cluster analysis, it is recommended that you review:
- How the template calculation works
- A simple guide to cluster analysis
- Why the results of cluster analysis may vary
- What sort of data should you use
- What software is available
- The limitations of cluster analysis
- Tips for interpretation
