The free cluster analysis Excel template available on this website has been set up to be easy to use, even with limited experience with Excel. While the mechanics of the analysis has been provided for you, it is important that you have some understanding of the outputs and how they need to be used.
The discussion of cluster analysis outputs on this website relate primarily to the outputs delivered by the cluster analysis Excel template provided for free download. There are other outputs available from cluster analysis using more sophisticated statistical packages, such as SPSS by IBM.
However, the key inputs that you should review when you use the template on this website are:
- Creating the market segments
- Sum of squared error (SSE),
- Segment sizes
- Segmentation map
- Central means graphs
You may also find it helpful to also review:
- A step-by-step example
- An overview of using cluster analysis with examples
- Where to find the key outputs