Skip to content

Cluster Analysis 4 Marketing

  • Welcome
    • About Geoff Fripp
    • Contact and Questions
    • Privacy
    • Disclaimer
    • Premium Excel Template
  • Marketer’s Guide
    • A marketing overview
    • How does cluster analysis work? In simple terms
    • Overview of cluster analysis, with examples
    • How does cluster analysis help in marketing?
    • Do I need to use cluster analysis?
    • Limitations of Cluster Analysis
    • What sort of data can I use?
  • Interpretation
    • Creating the market segments
    • Using Segment Sizes
    • Understanding the Sum of squared error (SSE)
    • Segmentation Maps
    • Central Means Graphs
    • Guide to the cluster analysis process
    • Finding the key outputs
    • Adding New Observations
  • Market Segments
    • Creating the market segments
    • Selecting target markets
    • Market segmentation versus cluster analysis
    • Using a Segmentation Map
    • What is a segment profile?
    • Criteria for effective segmentation
  • Technical stuff
    • How does the calculation work?
    • How to run cluster analysis in Excel
    • What software can I use?
    • What sort of data can I use?
    • Why does cluster analysis sometimes give different results?
  • Free Download
    • Get the Free Download
    • Compare the Cluster Analysis Templates
    • Premium Clustering Template
  • How to use
    • Guide to using the template
    • Full example: from cluster analysis to market segments
    • Overview of cluster analysis, with examples
    • Practice Data Set
  • Videos

premium-cluster-analysis-marketing-Excel-template-SAMPLE

premium-cluster-analysis-marketing-Excel-template-SAMPLE

Upgrade to the PREMIUM Clustering Excel Template

Click here for more information

Related websites

Market Segmentation Study Guide
The Marketing Study Guide
Guide to Perceptual Maps

About Cluster Marketing 4 Marketing

This website and the free Excel template has been developed by Geoff Fripp to assist university-level marketing students and practitioners to better understand the concept of cluster analysis and to help turn customer data into valuable market segments.

All material copyright (2016-21) and for educational purposes only.

© 2025 Cluster Analysis 4 Marketing • Built with GeneratePress
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK