Market Segments

 

from cluster analysis to market segmentsThe end result of using cluster analysis is to create a suitable market segmentation structure that can used to support the selection of attractive target markets.

This general process is shown in the diagram, with cluster analysis simply being a potential tool in the market segmentation process.

That is why some of the theoretical and practical aspects of creating market segments are included in a website primarily focused upon cluster analysis and data conversion.

Therefore, under the menu structure of market segments, you may find it helpful to review:

External resources